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Submit ReviewA local radio legend, Gerald Jackson has recently been awarded in the Gillards for his outstanding contribution to BBC Local Radio.
Radio production, music and technology have played leading roles throughout Gerald’s 45 years in BBC Local Radio. In our podcast, Gerald steps us through the history of the network’s promotional production and identity and explains how, today, he manages the audio image of the 40 local stations.
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Beds, water parks, mics on poles and motorbikes: the newly-honoured Radio Production Awards producer of the year shares some of the secrets behind her award winning approach to dramatic sound design.
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Philadelphia’s market-leading B101 runs voiced “song tags” off the end of every song it plays. With its PD we discover what audiences insights led to this innovative technique and hear how song tags have changed the sound of the whole station.
[audio:eu-west-1.amazonaws.com/earshot/podcast/earshot-11-2013.mp3|titles=”Gerald">http://s3-eu-west-1.amazonaws.com/earshot/podcast/earshot-11-2013.mp3|titles=”Gerald Jackson Eloise Whitmore and Chuck Knight with Steve Martin.”]
eu-west-1.amazonaws.com/earshot/podcast/earshot-11-2013.mp3">Download the mp3 (49’47”, 160kb/s stereo mp3, 59.9MB)
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Earshot Creative Review imaging by PURE Jingles. Beds by radiobeds.com. Voice is international.com/voices/1728/sefa_nkyi">Sefa Nkyi. The podcast is sponsored by international.com">Hobsons and IPDTL and is produced by Steve Martin.
From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin
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