Podknife - Earshot Creative Review, September 2012 by Earshot with Steve Martin

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Earshot Creative Review, September 2012

Podcast |: Earshot with Steve Martin
Publisher |: Earshot Creative
Media Type |: audio
Podknife tags |: Advertising,; Business,; Management & Marketing,; Radio,; Society & Culture
Categories Via RSS |: Arts,; Business,; Society & Culture
Publication Date |: Sep 28, 2012
Episode Duration |: 00:53:09

Our monthly podcast with secrets of great radio advertising from Clare Bowen and Lenja Papp, and the first big test for our voice talent competition contestants in the Hobsons Voicesearch 2012.

What really works in Radio Advertising with Clare Bowen of the RAB and Lenja Papp, writer and consultant from Slovenia. We also meet the finalists in the Hobsons voicesearch 2012 competition which finds and rewards new, unsigned British voice artists.

lenja-560.png?resize=560%2C340" width="560" height="340">

Clare Bowen and Lenja Papp

Radio Advertising

Some secrets of great radio advertising with Clare Bowen, head of creative development at the UK Radio Advertising Bureau and Lenja Papp, European radio writer and consultant.

Discover why Lenja wants to seduce – not shout in any language, how the comedy of Ricky Gervais, Karl Pilkinton and Stephen Merchant can address serious medical matters and how the RAB is working to improve the creative quality and effectiveness of radio advertising in Britain.

shortlist-560-300x193.jpg?resize=300%2C193" width="300" height="193">Hobsons Voicesearch

Meet Jumoke, Sefa, Mark and Scott: the shortlisted candidates in our competition to find and reward new, unsigned UK voice talent and hear them face a real-life studio challenge at the BBC with producer James Stodd.

Play here

[audio:eu-west-1.amazonaws.com/earshot/podcast/ecr_september2012.mp3|titles=”Earshot">http://s3-eu-west-1.amazonaws.com/earshot/podcast/ecr_september2012.mp3|titles=”Earshot Creative Review for September 2012″]

eu-west-1.amazonaws.com/earshot/podcast/ecr_september2012.mp3">Download the mp3 (53’09”, 160kb/s stereo mp3, 62.4MB)

Subscribe to the Earshot Creative Review via iTunes.

Links

Clare recommends the Inspired by Audio initiative created by the RAB with D&AD. We also mentioned the Voxmas party to which Earshot Creative listeners are invited.

Credits

creative-review-hobsons-square-logo-150x150.jpg?resize=150%2C150" width="150" height="150">Earshot Creative Review imaging by Chris Nichol at Wizz FX and the sung jingle features custom vocals from Session Singer Online. Beds by radiobeds.com

The podcast is sponsored by international.com">Hobsons.

Hobsons Voicesearch report by Kate Cocker. Epic thanks to James Stodd.

Views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin

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