Podknife - EA073: The Power of Picking a Target Market [Podcast] by EntreArchitect Podcast with Mark R. LePage

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EA073: The Power of Picking a Target Market [Podcast]

Podcast |: EntreArchitect Podcast with Mark R. LePage
Publisher |: Gābl Media
Media Type |: audio
Podknife tags |: Architecture,; Business,; Design,; Entrepreneurship,; Interview,; Management & Marketing,; Personal Journals
Categories Via RSS |: Arts,; Business,; Careers,; Design
Publication Date |: Apr 23, 2015
Episode Duration |: 00:32:56

Description
iTunes Summary

In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio.

Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing.

Your customers want you to be the best at what they will hire you for. If 9 firms are generalists (great designers, but no focus) and one firm is an expert focused on being the very best at designing restaurants, who will receive the first call when the local celebrity chef is looking to open her next trotteria?

This week on the EntreArchitect Podcast, I will share my thoughts on Your Target Market.

Please review this podcast on iTunes.

Referenced in this Episode

Episode 31: The Architectural Services Sales System [podcast]

My Sales System [blog post]

The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)na.amazon-adsystem.com/e/ir?t=entrearchitect-20&l=as2&o=1&a=0060833459" alt="" width="1" height="1"> [book]

EntreArchitect Facebook Group

Please visit our Platform Sponsor: Freshbooks

The post EA073: The Power of Picking a Target Market [Podcast] appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

Mentioned in this episode:

CVG

Gabl CES

CoDesign

In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio. Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing. Your customers want you to [...]