"I realised in the process of hiring and going from 50 to 200 people, and taking really good individual contributors and making them managers … we didn't really think about firing. We didn't think about the negative aspect of that and basically pruning the rosebush ...... [on the reverse freemium] "we try to provide as much valuable value as possible to those end users for free, and then have discussions about upgrading to other features over time. If they never do, that's totally fine because they're using us versus a competitor" Michael Litt, CEO and coFounder of video hosting platform Vidyard