Want to be the next Uber and shake up your industry? Chances are you are doing it all wrong. Thinking a disruptive idea will create exponential change is missing the boat. Author, researcher and speaker Charlene Li says focus obsessively on your future customer and burn the boats to serve them best. This kind of commitment creates growth that is disruptive. Join us for some awesome and inspiring insights from her latest book, The Disruption Mindset - why some organisations transform while others fail. Why you should listen: *Why you need to redefine growth as impact for more sustained and meaningful change. *The most disruptive organisations are the ones that are the most structured - and what you can do to emulate their success. *How to identify your future customer - and why you need to obsess about that. We explore: *How disruption is never about the technology but obsessing about exponential impact. *The four archetypes of disruptive leaders. *How to galvanise the worried skeptics and all other naysayers. *The power of a manifesto to align people behind transformational change. *** SHOWNOTES: https://www.zoerouth.com/podcast/charleneli Charlene’s cool picks: Apple’s Manifesto https://geoffmcdonald.com/apple-manifesto/ Here’s to the crazy ones https://www.youtube.com/watch?v=tjgtLSHhTPg Gretchen Rubin’s various Manifestos https://gretchenrubin.com/about/manifesto/ The Leadership Challenge by James Kouzes and Barry Posner https://www.amazon.com.au/Leadership-Challenge-Fifth-Extraordinary-Organizations/dp/0470651725 About Charlene Li: For the past two decades, Charlene Li has been helping people see the future. She’s an expert on digital transformation, leadership, customer experience and the future of work and the author of six books, including the New York Times bestseller “Open Leadership” and the co-author of the critically-acclaimed book “Groundswell”. Her latest book is the bestseller The Disruption Mindset. She’s also an entrepreneur, the Founder and Senior Fellow at Altimeter, a disruptive analyst firm that was acquired in 2015 by Prophet. Charlene was named one of the Top 50 Leadership Innovators by Inc, and one of the most creative people in business by Fast Company. She serves on the regional board of YPO, a global network of 28,000 CEOs. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco. www.charleneli.com Quantum Networks - Community of disruptors networks.com/">https://quantum-networks.com/ *** Related Episodes: E32 - Stephen Scott Johnson Interview - Conscious Transformation of an Organisational Culture https://www.zoerouth.com/podcast/emergent E36 - How To Evolve Your Leadership Maturity https://www.zoerouth.com/podcast/mature E101 - The curious, non-intuitive way to change culture https://www.zoerouth.com/podcast/culture *** About your podcast host, Zoë Routh: Zoë Routh is one of Australia’s leading experts on people stuff - the stuff that gets in our way of producing results, and the stuff that lights us up. She works with the growers, makers, builders to make people stuff fun and practical. Zoë is the author of three books: 'Composure - How centered leaders make the biggest impact', 'Moments - Leadership when it matters most' and 'Loyalty - Stop unwanted staff turnover, boost engagement, and build lifelong advocates." Zoë is also the producer of the Zoë Routh Leadership Podcast. www.zoerouth.com