Do you feel like a creative dunce? Do you think that creative people are born with talent, and you’re just not one of them? Author, speaker, and creative powerhouse Kieran Flanagan breaks a few myths and lets us know we can all be commercially creative if we’re prepared to do the work. Why you should listen: *Learn the number one strategy to generating awesome ideas *How to develop creative judgment *How to know you’ve got an idea that really hits the mark: Listen for the ‘ahhhs’ *Don’t go into brainstorming cold - you need mental fodder We explore: *Why creativity is not artistry, but really about problem-solving *Creativity is a skill, not a talent, and is about a lot of really hard work *The difference between re-hashing and being ‘different enough’ *Commercial creativity is about being in service to helping others solve problems *The biggest creative exercise is identifying the gap between where you are and where you want to be, and then creating beliefs, systems, and structures to help bridge that gap *** SHOWNOTES: https://www.zoerouth.com/podcast/kieranflanagan About Kieran Flanagan: Kieran Flanagan is the Co-Founder of the Impossible Institute. She is a speaker, trainer, and author who helps organisations and individuals harness the commercial power of creativity and drive change (not just react to it). Rated in “the top 25 C-Suite Speakers to watch,” by Meetings & Conventions USA, Kieran helps the leaders, teams, and organisations she works with to be commercially creative and to change their thinking in order to change their results. Kieran was one of the youngest Creative Directors to lead an award-winning agency. She was behind the most successful product launch in Australian history, has headed up Australia’s premiere creative school, won awards all over the planet for her thinking and effectiveness and is on the faculty at Thought Leaders International. Kieran has had her thinking published in over a hundred titles all over the globe. She has worked with many of the biggest companies and brands on the planet. She has appeared on tv and radio. Her latest book, co-authored with Dan Gregory, Forever Skills, looks at what won’t change in a world changing at a mind boggling rate. Check out her website: https://www.theimpossibleinstitute.com/ *** Related episodes: E123 - Future proof yourself using Forever Skills - with author and speaker Dan Gregory https://www.zoerouth.com/podcast/dangregory E124 - Free yourself from the curse of perfectionism - with author and speaker Lynne Cazaly https://www.zoerouth.com/podcast/lynnecazaly E105 - Memory hacks to make you a genius: Interview with Memory Athlete Daniel Kilov https://www.zoerouth.com/podcast/memory ***