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E-commerce Beginner’s Guide: Create Your First E-commerce Strategy

Podcast |: Women Conquer Business
Publisher |: Jen McFarland
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Aug 19, 2022
Episode Duration |: 00:59:22

Description
Content Encoded

Learn to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

E-commerce Beginner’s Guide

Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop.

However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.

In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats.

E-commerce beginners guide ©Foster Growth LLC

Words of Wisdom

Customers are a lot less loyal than they used to be. Loyalty is dead unless you have a lot of personalization. Concierge level services are the type of services that you need to be offering. You need to be hands on. It needs to be personable and personal, and you need to have things in place to touch base with your people. That's how you ‌build loyalty. — Jen

It could take you six months to a year to figure out what it is you're going to be offering, and how you're going to be presenting that to people. Honing in on exactly what ‌people want and naming your unique mechanism in a way that attracts the target audience that you're looking for takes time and tweaking. Lots of tweaking. — Shelley

Marketing Self-Assessment Checklist

page.com/gaps?ref=womenconquerbiz.com">Marketing Self-Assessment | Women Conquer Business

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Messages and Methods | LinkedIn

Breaking News

Trouble for Facebook?

Tweaks of the Week

Inspirational Nugget

Even one minute without playing the blame game is progress in the art of living.

Can I go a whole day without blaming others?

When I ask myself, why haven’t I done this yet? I find all kinds of excuses which is the same as blaming.

It all leads to excuses and blaming others and circumstances influenced by them.

It’s time to take full responsibility and answer the questions honestly.

I haven’t done that work because…

I put it off. It feels hard.
It requires making decisions that might be wrong.
It might lead to losing time or money

When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck.

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Podcast Production

Podcast hosting: Captivate (affiliate link)
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