Podknife - Dwyer and Michaels: Rewriting Morning Radio Rules

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Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!

Podcast |: Brandwidth On Demand
Publisher |: David Martin & Kipper McGee
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Radio
Categories Via RSS |: Business,; Careers,; Management,; Marketing
Publication Date |: Aug 15, 2022
Episode Duration |: 00:12:39

When it comes to morning radio, few do it as well as Dwyer and Michaels, based at 97X, WXLP in the Quad Cities.

Now their show is heard on an ever-increasing "Family of Stations", as well as their popular Podcast, Web page (which gets over 15,000 unique visitors each month) and Social Media accounts.

Twitter - @2Dorks
Facebook - @2Dorks
Instagram - @2Dorks
YouTube - Dwyer and-Michaels

Key Takeaways YOU WON'T WANT TO MISS:

(01:24) The team shares exactly WHEN they knew that this team concept was going to work?

(02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some many PD’s…and answer the question: do ALL of those PDs have your hotline number?

(03:09) Dwyer and Michaels offer tips on what a station affiliate can and should be doing to take full advantage of their show, in terms of getting fresh liners and promos, tying into your promotions, and other opportunities.

(04:32) This team shares the single best advice each they each have gotten for making radio a career.

(06:15) Now that the show has a network, they share the biggest misconception of those who would like to be syndicated, but aren’t ‘there’ yet,

Check out ONE MINUTE MARTINIZING: Clarity

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