The tabletop roleplaying game Dungeons & Dragons is approaching its 50th anniversary and it has never been more popular, attracting players of all ages to its analog charms. Now Hasbro, the toy company that owns it, is betting D&D can be brought into the digital age and become a big moneymaker. 

Bloomberg correspondent Felix Gillette joins this episode to talk about why Dungeons & Dragons is having a cultural — and economic — moment, and why it might not be so easy to persuade diehard fans to pay for a digital experience. Gaming retail store owner Lauren Bilanko shares what it’s like to run a business that caters to the D&D crowd.

Read more here: Dungeons & Dragons’ Epic Quest to Finally Make Money.

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