Why podcasts need to think through discovery (how much is too much), where prediction and control begin and end, and what is the “creep factor” in audio data — plus an interview with Sarah Rhea Werner of “Girl In Space” and “Write Now with Sarah Werner” podcasts, and headlines from podcasting and on-demand from Podnews… As a medium not good at discovery, targeting or advertising — starting growth pains and spurts with solving these issues The relevancy of GDPR, Facebook privacy, Cambridge Analytica, and a new national consciousness Podcasts have been asking for more audio data and analytics, so what comes with that We don’t have a lot of tools for targeting and engaging users, and networks are starting to create them What’s a good experience and what’s a bad experience in podcast players? Targeting and re-targeting, and how much data can be deployed and gathered on one individual listener, and the need to understand when it crosses the “creep line” despite value for marketers What type of model are we building for listeners — aggregated buckets and themes, or targeted for the individual listener? Why gathering data in hopes to sell it can be a bad play in some circumstances Hyper-targeting and psychographics profiles, and acclimated to feeling OK with selling or trading our privacy data in the United States, and therefore a lot of our behavior can be predicted on an aggregate level Not much we can do to unplug our privacy at this point, even when disconnecting At what point do we put the control of privacy and data back in the hands of the user and listener? Responsible and acceptable targeting, and control over our own experience vs. that created by an algorithm ____________________________________________________In this episode: An interview recorded at the 2018 Podfest Multimedia Expo with Sarah Rhea Werner, writer, editor, producer and cast member of “Girl In Space” podcast, as well as the”Write Now with Sarah Werner” podcast The latest news from Podnews MouthMedia Network CEO Rob Sanchez on data considerations in podcasting See omnystudio.com/listener for privacy information.