The Consumer Affairs Ministry last month issued a set of new draft e-commerce rules that has some of the top e-commerce sites rather worried. According to the government, these rules seek to protect consumer interest, prevent unfair trade practices, and encourage fair competition. Among other things, the rules bar certain kinds of flash sales and mis-selling, and make it mandatory for them to appoint a chief compliance officer, a nodal contact person for coordination with law enforcement agencies, and a resident grievance-redressal officer. On the face of it, these rules do not seem unreasonable, especially from the consumer point of view. But e-retailers such as Amazon and the Tatas have expressed concerns. The government has now extended the deadline for public comments on the proposed amendments to July 21. So, what is likely to be the impact of these amended rules? Will they truly benefit consumers? And why are online retailers so concerned? To discuss these questions and related issues, we speak with Kazim Rizvi, founder-director of The Dialogue, a New Delhi–based research and public policy think tank. Read: Draft e-commerce policy moots conformity assessment measures for online retailers Host: G. Sampath, Social Affairs Editor, The Hindu