Please login or sign up to post and edit reviews.
Dr. Paul Zak - Neuroeconomics and Creating Impactful and Engaging Content
Publisher |
MouthMedia Network
Media Type |
audio
Categories Via RSS |
Business
Technology
TV & Film
Publication Date |
May 01, 2019
Episode Duration |
00:48:00

Connecting and strategizing content with the way our brains react and engage...

Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.",, joins host Ritesh Gupta (Head of Content for Vayner Productions) in the MouthMedia Network studios.

  • Neuroconomics—why people make decisions
  • Why decisions are variable, people make mistakes and respond to content
  • A look at the change in brain chemistry when responding to content
  • Grabbing the brain in the right way, motivating charitable inclinations/giving
  • Oxytocin -  associated with things mammals do—reduces fear of being around other people, helps people get along, and can turn on positive social behaviors like trust charity
  • Looking at content second by second, when onee checks out, when not paying attention
  • The “give a sh*&” measure
  • Conflict so we care about how things resolve
  • Advertising - short may be better
  • The miss of sloppy storytelling
  • A testing process including wearable sensor, cloud-based, in a bar the way people might watch ads
  • Why liking a commercial isn’t important, it is the actions that matter
  • Generate conflict, the end of conflict and a high immersive point
  • Why it matters to not resolve conflict, and end on tension point
  • Immersion neuroscience vs. focus groups
  • Why our brains cant process and communicate complex emotional experiences
  • Grabbing the brain in a way that engages
  • Strategizing movie trailers
  • Thinking about bladder capacity
  • Building a predictive model
  • Immersion index
  • Testing ads for an agency
  • Why the small screen is more immersive than the large screen
  • Why watching repeats of TV shows and movies is entertaining 
  • Why valleys/breathers are necessary, in a tight and thoughtful way
  • The biggest mistakes brands make in making content
  • Narrative transportation

Thank you to Robert Murtfeld for the introduction to Dr. Zak.

See omnystudio.com/listener for privacy information.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review