Dr. Jennifer Pieratt is the founder of CraftED, a project-based learning (PBL) curriculum. She's the author of Keep It Real with PBL. Today, she shares her story about how she got into project-based learning, the power of leveraging your book to grow your business, and why it’s important to keep it real.

What We Discuss with Dr. Jennifer Pieratt:

• What is Project-Based Learning?
• The impetus behind her transition from teaching kids to supporting adults
• The writing and publishing process of her book
• The benefits of going to a traditional publisher
• Jenny's book marketing strategy
• How you can get to your target audience
• Going into her own personal writing retreat to get her book done
• Her greatest challenge in writing her book
• Leveraging her book in growing her business
• The power of branding yourself and staying relevant
• Why self-publishing is a great learning experience

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