Doug Laney is the Data & Analytics Strategy Innovation Fellow at West Monroe Partners. He consults to business, data, and analytics leaders on conceiving and implementing new data-driven value streams. He originated the field of infonomics and authored the best-selling book Infonomics. He is a three-time Gartner annual thought leadership award recipient, a World Economic Forum advisor, a Forbes contributing author, and co-chairs the annual MIT Chief Data Officer Symposium. He also is a visiting professor at the University of Illinois and Carnegie Mellon business schools, and sits on various high-tech company advisory boards.In this episode, we cover a range of topics including:- Infonomics - His latest book Data Juice - Quantifying data's economic value - Applying asset management principles to data management - Data monetization patterns - Collateralizing data - Underwriting and insuring the data asset - Testing ideas for feasibility - How to price data products