Today we are joined by Julian Holguin, the CEO of Doodles. Julian reveals how Doodles is creating an IP powerhouse that will become the Pixar of Web3. The OG Doodles NFT collection is just the tip of the iceberg (their "Toy Story"), with even more exciting things to come. In this episode, Julian explains the power of combining narrative with technology, Doodles' business plan and collaboration with global brands, the secret to community content creation, Doodles' growth strategy and more! You won't want to miss this inside look at one of the most captivating NFT/IP houses in Web3! - - Timestamps: (00:00) Intro (01:26) Doodles Origin Story (08:44) Julian’s Digital Media Background (15:41) Building the Pixar of Web3 (20:09) Why Leverage NFTs? (23:47) The Impact of Doodle’s Floor Price (27:16) Quicknode (29:04) Synthetix (30:43) The Business Model (39:29) Collaborations with Global Brands (44:32) Why Choose Flow for Doodles 2? (51:12) Scarcity, Utility and Community Content Creation (58:49) The Doodle Bank (01:04:46) Doodle’s Audience and Value Accrual - - Follow Julian: https://twitter.com/jholguin Follow Jason: https://twitter.com/JasonYanowitz Follow Santi: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/  - - This episode is brought to you by Quicknode. QuickNode is an end-to-end blockchain developer platform that makes building Web3 apps easy. Go to QuickNode.com and use code Empire for a free month on their feature-packed Build Plan! - - This episode is brought to you by Synthetix. Synthetix Perps is the most efficient decentralized perpetual futures engine, with 5/10 bp fees and up to 25x leverage. With a growing list of over 20 tradable markets, Synthetix Perps are available on Optimism via Kwenta.io and Polynomial.fi, with more coming soon! As a permissionless liquidity layer, Synthetix makes it easy for any protocol to integrate perps and earn 5%-10% of trade fees. - - Resources Doodles https://doodles.app/ https://twitter.com/doodles - -  Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.