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Don’t get cancelled: how CEOs can minimise the risk of speaking up
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Jan 28, 2022
Episode Duration |
00:33:48

Dan Neale, the founder of Alfred, talks to PRovoke Media EMEA editor Maja Pawinska Sims about the agency's new Brands and Movements research, which found that corporate leaders are committed to embracing shifting consumer expectations that business now needs to put purpose on an equal footing with profit, but many are still nervous about the potential risks of speaking out on big societal and environmental issues through fear of cancel culture. 

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