Today, consumer spending and sentiment suggest that purpose has become more influential in the purchase decision of a brand versus any other business lever. However, leaders constantly challenge if product, price or even placement are more important to drive purchase behavior. In this episode, we will discuss why purpose has grown in importance and provide insight and examples that show when purpose wins and when purpose loses to other business levers. Tune in to hear how companies and brands rise to the top and gain some new insights about the power of purpose.