Next time you need some inspiration to write an Instagram post or a newsletter, or even just have a tough conversation with someone in your life, I have a trick for getting your message across clearly. I want you to try writing yourself a letter from the perspective of the other person. What are their pain points? How has your product, offering, or actions affected them? Find a solution to each thing you can list out and write a letter back to them. I found that this exercise has helped me set boundaries, meet people with more compassion, and get really clear on what I’m responsible for. Try it out and tag me @loriharder on Instagram to let me know if this approach works for you!
IN THIS EPISODE, WE TALK ABOUT:
Understanding and addressing customer problems
Being honest about what you can and can’t do
How to get into the headspace of someone who is upset with you
Why I think this exercise is a great way to fuel content creation
RESOURCES
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This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
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