Podknife - Do half of new books really sell fewer than twelve copies? by More or Less: Behind the Stats

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Do half of new books really sell fewer than twelve copies?

Podcast |: More or Less: Behind the Stats
Publisher |: BBC
Media Type |: audio
Podknife tags |: Science & Medicine,; Society & Culture
Categories Via RSS
Publication Date |: Oct 22, 2022
Episode Duration |: 00:08:58

A US government lawyer recently caused a stir in the publishing world when he said during a high profile legal trial that half of all new trade titles – books aimed at a general audience - sell a dozen copies or less. Tim Harford investigates with the help of Kristen McLean from the NPD Books group. Presenter: Tim Harford Producers: Octavia Woodward, Jon Bithrey Editor: Emma Rippon Production Coordinator: Jacqui Johnson Sound Engineer: Graham Puddifoot (Image: Stack of books on display at the bookstore: bitterfly/Getty)

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