Content creation extends well beyond the written, or even the visual. Honest and intentional expression is necessary to create an environment, atmosphere and experience that connects a story or an idea to a brand’s ethos. One expert on this is the popular and sought after DJ and musical curator Hesta Prynn who works with brands to add an essential dimension to their messaging. In a conversation every marketing executive should hear,  Hesta (real name Julie Potash Slavin) shares how thoughtful curation of music choices, lyrics and themes can bring an event or campaign to an advanced level, and how music — as content — can elevate a mission’s impact and provide powerful thematic opportunity. 

See omnystudio.com/listener for privacy information.