Ditch the Pitch
Podcast |
ADLANDIA
Publisher |
iHeartPodcasts
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Apr 03, 2018
Episode Duration |
00:34:14

Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practitioners. Josh hits on why and how marketers should ditch the standard PR pitch to create a more meaningful relationship with trade desks to advance the industry forward. He shares his thoughts on why ideas have can become mediocre by necessity and the dangers of short-termism, while the group jams on how marketers have the opportunity to go beyond messaging to create product with impact and meaning for consumers. Don't miss an all new #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Guest Josh Sternberg, tech editor of AdWeek dishes on the trade media

Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practitioners. Josh hits on why and how marketers should ditch the standard PR pitch to create a more meaningful relationship with trade desks to advance the industry forward. He shares his thoughts on why ideas have can become mediocre by necessity and the dangers of short-termism, while the group jams on how marketers have the opportunity to go beyond messaging to create product with impact and meaning for consumers. Don't miss an all new #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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