Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did.

Top 3 Value Bombs

1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging.

2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication.

3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have.

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