Digital transformation may be an overused buzzword, but it's a real opportunity for companies to increase market share and gain competitive advantage. On this episode of CXOTalk the CEO of McGraw Hill, Simon Allen, explains why digital transformation is important and how his company is executing its transformation strategy.McGraw Hill is 130 years old and one of the most recognizable brand names in publishing and education. Watch the video and read the transcript to learn more about how a CEO views digital transformation.The conversation includes these important topics:-- On digital transformation at McGraw Hill-- On digital transformation and empathy for customer experience-- On the digital transformation of operations and processes-- On innovation and digital transformation-- On the politics of change management-- On metrics for evaluating digital transformation-- On the importance of understanding customers-- On ensuring that innovation stays tied to customer needs-- On digital transformation and culture change-- On the CEO role in digital transformation-- On the reasons for McGraw Hill’s digital transformation-- On how to address the digital divide-- On advice for business leaders facing difficult transformation challengesRead the full transcript and watch more: https://www.cxotalk.com/episode/digital-transformation-ceo-perspectiveSubscribe to our newsletter and be notified of upcoming live show: https://www.cxotalk.com/subscribeSimon Allen was named CEO of McGraw Hill in October 2019. Previously he served as President of the company’s Higher Education and International business units. Simon has deep experience in creating educational content and technology tools for improved teaching and learning outcomes, and extensive global knowledge of institutions across higher education, K-12, ELT and science, technical and medical markets.Before re-joining McGraw Hill in March 2018, Simon was the CEO of Macmillan Education, leading the company’s transition from print to blended learning products and solutions. Previously, he was Senior Vice President, International at The McGraw Hill Companies and during that time was elected President of The Publishers Association in the U.K., serving for three years on its council.