The San Francisco Opera is one of the world’s leading performing arts organizations, with an annual operating budget of $30 million. How did this renowned company use digital technology to adapt its business models and performances during the last year? Matthew Shilvock, General Director of the San Francisco Opera, describes the digital transformation strategy and technologies the company has used during this last year of rapid change.We discussed these topics during the conversation:-- About the San Francisco Opera-- Digital transformation and the SF Opera-- Impact of the pandemic on performing artists-- Customer experience and audience expectations at the San Francisco Opera-- What does innovation mean to the SF Opera?-- Creating authenticity and spontaneity at the SF Opera-- How does digital transformation impact performance?-- Musician’s perspective on digital transformation-- Advice on how to listen to operaMatthew Shilvock is the Tad and Dianne Taube General Director of San Francisco Opera. Now in his fifth season as general director, Shilvock is responsible for all artistic and business aspects of the organization, overseeing a repertory season of mainstage opera productions and concerts, education and community programming, new digital initiatives, and young artist training programs.