Servitization is an essential part of digital transformation for jet engine manufacturer Rolls-Royce. The company’s servitization journey has improved customer experience and satisfaction while enabling a business model based on data, analytics, and a digital platform.To learn more about the Rolls-Royce service strategy, we spoke with Russell Masters, Vice President of Digital Services. Among the important topics that he covers are the evolution of field service in aviation, safety and security, and the Rolls-Royce transformation program called Blue Data Thread,In this conversation, we discuss:-- About Rolls-Royce: digital transformation and jet engines-- Digital platform for Rolls-Royce field service and servitization-- Rolls-Royce: "IFS is a fantastic company"-- Servitization at Rolls-Royce relies on data-- Impact of digital transformation on customer experience at Rolls-Royce-- Servitization advice at Rolls-RoyceRead the complete transcript: https://www.cxotalk.com/video/digital-transformation-servitization-rolls-royceRussell Masters is the Vice President of Digital Services at Rolls-Royce. He and his team lead the design and delivery of digital applications and services, supporting Rolls-Royce TotalCare.