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Digital ad spending streams past traditional TV
Podcast |
Marketplace Tech
Publisher |
Marketplace
Media Type |
audio
Categories Via RSS |
News
Technology
Publication Date |
May 15, 2024
Episode Duration |
00:10:55

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.

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