For most people the idea of having to sell something, especially on a cold call, is the stuff of nightmares.

However the ability to influence and persuade is key to many professions and life in general. All of us are selling something at some point, whether it’s our ideas, businesses or ourselves.

With over 20 years experience in sales and training sales teams, Jon Cunningham has built his career on being confident in picking up the phone and convincing prospects to engage with him and his proposition.

In this episode I pick Jon’s brain about developing confidence in your sales skills. We cover how to deal with rejection and adversarial conversations, how to convince people without being annoying and the importance of forming resilient long-term relationships over short-term transactional conversations.

Find out more about Jon and his work here

The Brave

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