Podknife - Detroit Three's Marketing Pivot by Stateside

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Detroit Three's Marketing Pivot

Podcast |: Stateside
Publisher |: Michigan Radio
Media Type |: audio
Podknife tags |: Michigan,; News & Politics,; On The Radio,; Society & Culture
Categories Via RSS |: News
Publication Date |: Jan 08, 2024
Episode Duration |: 00:12:45

Stellantis announced that they’ll be sitting out two major events this year citing cost concerns – the Consumer Electronics Show and the Chicago Auto Show. This also came out: the Detroit Three will not be advertising during the 2024 Super Bowl. Today, a new year of cars and marketing, and what this could signal about the future.

GUEST:

Jamie LaReau, reporter at the Detroit Free Press

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