Detch Singh is the CEO of technology driven influencer marketing agency Hypetap and Chair for Australian Influencer Marketing Council (AiMCO): an organisation that seeks to establish and maintain best practices for the influencer marketing industry.

Coming from a finance background, Detch found the influencer marketing industry through a former partner who had found some success in posting on Instagram. He realised that his partner wouldn’t always post about the products that brands were sending her and saw this as an opportunity to help build a service to help these brands better maintain their professional relationships with influencers.

Today, Hypetap has grown and evolved to be one of the most initiative agencies  in Australia, if not the world, for influencer marketing with proprietary technology making up much of its DNA.

Detch, a relatively private person on social media, understands that there needs to be proper guidelines for the influencer marketing industry if it wants to continue flourishing. Leading him to becoming the inaugural Chair of AiMCO - the Australian Influencer Marketing Council.

Get all the links mentioned in the episode here: bit.ly/245-DetchSingh

SKIP THROUGH THE EPISODE:

00:25 - Guest introduction

00:46 - Beverage of choice & the Peugeot ad

03:31 - Earliest memory

06:23 - Coming to Australia & childhood principles

12:03 - Hypetap: founding & evolution

15:45 - How Hypetap works

22:39 - What hasn’t changed in the industry?

25:25 - Hypetap market position

31:58 - Most challenging briefs

34:18 - Influencer industry: perceptions & professionalism

42:11 - How can talent managers do better?

48:35 - The future of Hypetap

52:26 - Detch’s industry favourites

55:47 - Detch’s ideal question