In this interview, pioneer designer Jakob Trollbäck, tells the intriguing story behind the challenge to design a comprehensive communication system for the United Nations Sustainable Development Goals (SDG), or Global Goals for short, accessible for seven billion people around the world and intended to be achieved by 2030.

Jacob is speaking passionately and poetically about global sustainability as a beautiful equation of a system in total harmony, just like nature has taught us, and how this project changed his professional life. Jakob also shares his inspiration for music that can be found in many of his playlists on Spotify!