Humans can hear 20 to 100 times faster than we can see. Companies have capitalized on our tendency to link emotions and decision-making to what we hear. We explored the power of a connection between a sound and a brand. This week, we're sharing "Designing Our World," a deep dive into how our world is made. Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Find us on Twitter @1A.