Pitching an experience or idea, today, requires more than just getting everyone in the room to agree that it's worthwhile because the key to getting things done often is involving your stakeholders in the design process itself as a way of persuasion but this can only be done if they understand what you understand. Here to share her valuable insights is Emrana Sheikh, Enterprise HR head - India & South Asia at Johnson and Johnson who converses with Belong's Chief Evangelist Aadil Bandukwala on Designing Experiences Through Buy-in & Alignment from all Stakeholders.