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Designing a Great Landing Page for Your Next Creative Project
Publisher |
ConvertKit
Media Type |
audio
Categories Via RSS |
Arts
Business
Marketing
Publication Date |
Apr 07, 2020
Episode Duration |
00:31:55

We’re creating a landing page on the fly. Rather than put a lot of planning into it, we decided it would be more authentic to create a landing page and evaluate different scenarios in the moment. 

Landing pages are a great tool for grabbing attention. We’re going to walk through how to design a great landing page with a ConvertKit template that will help your call-to-action be more effective.

Main takeaways

  • Choose a template that best reflects what you do and will catch people’s eyes.
  • Consider the amount of content you are trying to convey and choose a template accordingly. If you are pre-launching, you will probably need less content.
  • The easiest way to start is to change the imagery and colors. These are quick changes that will create progress. 
  • Use a headline that captures the core value of what you do as a business. There are helpful tips for how to do this in ConvertKit’s templates.
  • For your call-to-action, have someone interview you. It’s a helpful way to get more clarity around your core values instead of just free-writing. 
  • Decide what information you need from people. For example, you might not need a first name, but it could help you personalize your content.
  • Add a thank-you page, and provide more information that could be helpful in the future.

Resources of the day

Thought of the day

“Now, especially while social distancing, is the perfect time to start a project. Whether you’re taking an off-line business online or you have another venture, now is a great time to start.” ~ @BarrettABrooks

Stay in touch

We’re creating a landing page on the fly. Rather than put a lot of planning into it, we decided it would be more authentic to create a landing page and evaluate different scenarios in the moment.

We’re creating a landing page on the fly. Rather than put a lot of planning into it, we decided it would be more authentic to create a landing page and evaluate different scenarios in the moment. 

Landing pages are a great tool for grabbing attention. We’re going to walk through how to design a great landing page with a ConvertKit template that will help your call-to-action be more effective.

Main takeaways

  • Choose a template that best reflects what you do and will catch people’s eyes.
  • Consider the amount of content you are trying to convey and choose a template accordingly. If you are pre-launching, you will probably need less content.
  • The easiest way to start is to change the imagery and colors. These are quick changes that will create progress. 
  • Use a headline that captures the core value of what you do as a business. There are helpful tips for how to do this in ConvertKit’s templates.
  • For your call-to-action, have someone interview you. It’s a helpful way to get more clarity around your core values instead of just free-writing. 
  • Decide what information you need from people. For example, you might not need a first name, but it could help you personalize your content.
  • Add a thank-you page, and provide more information that could be helpful in the future.

Resources of the day

Thought of the day

“Now, especially while social distancing, is the perfect time to start a project. Whether you’re taking an off-line business online or you have another venture, now is a great time to start.” ~ @BarrettABrooks

Stay in touch

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