We’re creating a landing page on the fly. Rather than put a lot of planning into it, we decided it would be more authentic to create a landing page and evaluate different scenarios in the moment. 

Landing pages are a great tool for grabbing attention. We’re going to walk through how to design a great landing page with a ConvertKit template that will help your call-to-action be more effective.

Main takeaways

• Choose a template that best reflects what you do and will catch people’s eyes.
• Consider the amount of content you are trying to convey and choose a template accordingly. If you are pre-launching, you will probably need less content.
• The easiest way to start is to change the imagery and colors. These are quick changes that will create progress. 
• Use a headline that captures the core value of what you do as a business. There are helpful tips for how to do this in ConvertKit’s templates.
• For your call-to-action, have someone interview you. It’s a helpful way to get more clarity around your core values instead of just free-writing. 
• Decide what information you need from people. For example, you might not need a first name, but it could help you personalize your content.
• Add a thank-you page, and provide more information that could be helpful in the future.

Resources of the day

• The Martian by Andy Weir
• The Magicians Trilogy by Lev Grossman

Thought of the day

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