To differentiate product and service offerings going forward, legacy financial institutions must focus on building a distribution network that combines the qualities of human interaction with the power of new technologies. The design and utilization of physical branch spaces must also be rethought for a future where the efficiency and effectiveness of branches must be maximized. Our guest on the Banking Transformed podcast is Jeff Klump, President of K4 Architecture + Design. We discuss the transformation of branch banking in an increasingly digital world and how to differentiate the branch experience. This episode of Banking Transformed is sponsored by K4 Architecture + Design K4 is full-service design, marketing & branding firm. Their integrated team is made up of Architecture, Interior & Graphic Design, Construction, Marketing and Branding professionals that brand, design, build, and remodel commercial buildings with a particular focus in the financial sector. They are proud to share their financial portfolio, having completed over 2,500 projects over 22 years. For more information visit k4architecture.com