Arizona launched adult-use sales in January shortly after legalizing cannabis in the 2020 election －and business is booming. The state has already collected over $20 million in taxes from the regulated industry, making it one of the top emerging markets being closely watched by brands, operators, and investors alike. At the same time, Arizona’s rapid rollout is also raising concerns about the opportunities minority business owners and social equity applicants can access in this highly competitive market. In this episode, we speak to Demitri Downing, the Founder and CEO of the Arizona Marijuana Industry Trade Association (MITA-AZ) about the educational and business resources available to aspiring entrepreneurs who aim to be true stakeholders in Arizona’s blossoming industry.