Shifting narratives around healthy eating and plant-based food have offered innovators an opportunity to establish and grow some brilliant businesses. Ella Mills is the founder and driving force behind Deliciously Ella ¬– the plant-based food platform that advocates for a delicious path to feeling better. As the business celebrates its first 10 years, Ella and her husband (and Deliciously Ella’s CEO) Matt Mills explain how the brand began out of necessity as a passion project but then evolved. Now Deliciously Ella features a leading range of plant-based food products, an app, a collection of bestselling recipe books, a podcast, restaurant, and a likeminded global community ¬– both on and offline.

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