Podknife - Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand by Wireframe

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Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand

Podcast |: Wireframe
Publisher |: Adobe,; Gimlet Creative
Media Type |: audio
Podknife tags |: Design,; Society & Culture,; Technology,; User Experience
Categories Via RSS |: Arts,; Design
Publication Date |: Aug 29, 2022
Episode Duration |: 00:24:12

Description
iTunes Summary

Mickaela Allison-Aliifua has big plans to grow her brand beyond just pet collars. Check out her work on Facebook and Instagram, and watch how she evolves her design and product line from “Avie Daisy Designs” to “Keiki’s Collection”.

We pair Mickaela with foxx.com">Deja Foxx, a fierce and inspiring online activist, strategist and influencer. Deja talks about her own rebranding efforts for GenZ Girl Gang, an online community of young women. Deja talks about the value of engaging customers in Mickaela’s rebranding work, and encourages her to be fearless in expressing her heritage, her pride, and her voice in rebranding Avie Daisy. Follow Deja on Instagram, TikTok.

Then, designer and creative director Carly Ayres guides Mickaela through a core values exercise to help her find design inspirations for her rebrand. Carly draws from her experience supporting the redesign of Google’s logo.

This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Find a transcript of this episode here.

Designing a rebrand can feel overwhelming and complicated, and if you get it wrong, your business takes a hit. This is exactly the challenge facing Mickaela Allison-Aliifua. She launched “Avie Daisy Designs” in 2020 as a hobby. Her custom beaded pet collars are inspired by traditional beadwork from her Navajo heritage. But as business picks up steam, she wants to grow bigger and bolder - and she feels like the Avie Daisy brand doesn’t quite capture her vision. She wants to rename, redesign, and relaunch — but worries her customers won’t follow. How can design help her execute this rebrand without starting from scratch?

Find a transcript of this episode here.

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