Defining Your Ideal Customer Profile
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Sep 02, 2022
Episode Duration |
00:36:45

In the latest episode of the Private Equity Funcast, Operating Partners Cici Zheng and Paul Stansik discuss the ICP - Ideal Customer Profile. As investors, we're frequently asking our portfolio companies - who is your ICP? Which ones are your best-fit customers, the ones that your product is truly the best fit for to solve their pain points? How do we avoid trying to be the dreaded "swiss-army knife" and being everything to everybody? In this episode we discuss why defining an ICP is important to us and our 3 step process for building out an ICP. 

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