Close to 30 million Americans self-identify as lesbian, gay, bisexual, transgender, queer, intersex or asexual according to recent polls, with a collective spending power of $1 trillion a year. Despite the size of the market, 44% of LGBTQ+ people consistently struggle to maintain regular savings. This podcast is not a political conversation, while we will be touching on political issues. It is an analysis of how a digital banking platform can transform the banking experience for a unique community by creating products and content specific for a segment’s needs. My guest on the Banking Transformed podcast is Rob Curtis, CEO of Daylight, the first digital bank focused on the needs of the LGBTQ+ community. Rob shares the challenges this community faces from a financial perspective, and how Daylight is addressing these issues.