David Wolf on China's rapidly changing PR market
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Oct 15, 2015
Episode Duration |
00:42:30
David Wolf joins the Echo Chamber to discuss his excellent new book 'Public Relations in China'. The country's PR market is often viewed as a beacon of growth, but an increasingly tough environment for foreign companies, combined with the decline of guanxi, means that PR  is more complex than ever. Wolf and Holmes Report editor Arun Sudhaman discuss these changes and explore why so few foreign companies are alive to the pitfalls.

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