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David Wolf on China PR ethics, Starbucks' Corey DuBrowa
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Oct 01, 2014
Episode Duration |
00:47:07
Allison+Partners China MD David Wolf, a veteran observer of the country's PR industry, joins the Echo Chamber to discuss the continued ethical issues that bedevil international PR firms operating in China. For Wolf, a zero tolerance approach is the only option, but he believes that too many international PR agency CEOs in New York turn a blind eye to ethical transgressions and worse. Meanwhile, Starbucks SVP of global communications and international public affairs Corey DuBrowa talks to Aarti Shah about the company's plans to provide free college education to thousands of workers.

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