As speakers, we need our audiences to trust us.

Nobody knows this better than David Horsager. But how does the world expert on trust in all kinds of relationships make his own audiences trust him when that’s the very topic he’s there to discuss?

Well, there are a lot of ways this Hall of Fame speaker does it but – at the heart of it – he thinks it comes down to authenticity.

David is my guest on Standing Ovation and I consider myself very lucky to have seen his ‘mutton busting’ signature story several times in person. To dive into its roots, its nuances, and its adaptability was a real bucket list moment for me.

Clappers, I’m very proud to be able to share this episode with you. Pull up a seat – or a sheep – and enjoy.

Find out about:

• How many iterations David’s signature story has had
• Why you need to use your body as an accent, not just your voice
• How you can be both authentic and practiced, not one or the other
• When you need to kill your darlings
• Whether or not to use visuals
• Whether the geographical location of your talk should change its content

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This show is sponsored by Content 10x, the content repurposing experts. Content 10x have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message. Visit content10x.com/standingovation to learn more!

If you want to get better at the business of speaking, you need to attend a 3 Ring Circus bootcamp, run by Josh Linkner and his team. Josh has created a system that will get you more gigs, more repeat gigs and increase your fees. Get $500 off by using the promo code ‘standing’ on their website.

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