Though most people would rightly consider capitalists to be the founders and masters of the science of “marketing,” communists had to try their hands at it as well. In the Soviet Union, they had a particularly “hard sell.” The Party promised freedom, peace, and prosperity; it delivered oppression, war, and... Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/russian-studies