Even as we get bombarded with so much data today, many still don't know how to use it for their business. It is time to change that and start to become data fluent before it is too late. In this episode, John Livesay interviews the founder and CEO of Juice Analytics, Zach Gemignani, about the need for data fluency, learning the language of data and turning it into an empathy tool that will set you apart from your competitors. More importantly, Zach highlights the role of taking action. After all, data without implementation is wasted money. He shares the ways we can present and use it effectively in our business in providing analytics and solutions that can positively impact people most.