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Submit ReviewThis episode is full of laughter and joy, and shared moments of growth and reflection.
On The Go Jo is a coffee company based in Chicago, Illinois. Founded by three friends—Crystal Graham, Toni Dale, and Quiana DeBerry—the business started out as a mobile coffee cart and has since expanded to a bustling e-commerce site whose reach extends well beyond Chicago city limits.
In this episode, I chat with Crystal and Toni, and we talk about how On The Go Jo came to be. The two met in college, and their story is a tale about the serendipity of paths intertwining. While describing their mission for On The Go Jo—which is to empower women across the coffee supply stream, and to showcase beautiful coffees for their customers—they also share how they’ve grown together, both as business partners and as friends.
Growth has been a necessary part of running the business. Crystal, Toni, and Quiana, do everything—literally everything. They source coffee, they roast, they work on packaging, and they invest in their community. At one point, Crystal reflects on how they’ve been able to be so industrious and creative: She lives by her school—Clark Atlanta University—motto: “I will find a way or make one.”
There’s so much good stuff in this conversation, from what it means to recalibrate your business during a pandemic to how to set values and intentions for your work. What always fascinates me in observing partnerships like Crystal and Toni’s is how adept they are at empowering one another, and how through that continued support—which takes the form of pushing each other, identifying the other’s strengths, and supporting each other during tough times—they’ve been able to fully execute their vision.
That approach isn’t just limited to their own working relationship. They’re also deeply connected with the folks they source coffee from, and are incredibly close with their customers and fans. And each bag of coffee you buy from On The Go Jo supports local social initiatives, which change every month.
As you listen to their story, I’d encourage you to reflect on the people who make up your own community. Maybe you have a business or creative partner, or even just someone you work closely with. We don’t often take time to think about how these relationships impact us in daily life and make us better, but I hope this conversation helps you make space for the people who truly build you up. Here are Crystal and Toni.
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