It used to be that we tried our best to conceal disadvantages, hardships, and humiliations. But new research explores a curious shift: some people are flaunting limitations that don't exist. This week, we talk to psychologists Karl Aquino and Jillian Jordan about the strange phenomenon of wanting to seem worse off than we really are.

Think back to the last time you tried to win an argument. What could you have done to bolster your case? Check out our recent episode "Less is More" for helpful strategies. And if you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org.