Podknife - What is Crisis Marketing with Jeremy Miller by Women Conquer Business

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What is Crisis Marketing with Jeremy Miller

Podcast |: Women Conquer Business
Publisher |: Jen McFarland
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: May 05, 2020
Episode Duration |: 00:57:27

What is Crisis Marketing? with Jeremy Miller. Learn why being helpful is the secret sauce to how you navigate this crisis.

Summary: What is Crisis Marketing

We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.

We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.

If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.

You'll learn how:

Jeremy grew his family's recruiting business during the 2008 Great Recession
Important it is to be helpful (and check your ego) right now
Critical it is to create and launch products quickly
Business owners choose between closing, hibernating, and innovating during this crisis
To market your products without being icky

Words of Wisdom

Being helpful is the secret sauce to how you navigate this crisis. — Jeremy Miller - Brand Strategist

Resources Mentioned

How to Name Your Brand, Product or Service with Jeremy Miller

Connect with Our Guest

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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