Podknife - Crisis communications in the coronavirus era, with Ogilvy (Ep. 209) by The PRovoke Media Podcast

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Crisis communications in the coronavirus era, with Ogilvy (Ep. 209)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Mar 23, 2020
Episode Duration |: 00:43:25

PRovoke's Next 20 series examines the future of crisis communications in Asia-Pacific, in conjunction with Ogilvy. The discussion features Scott Kronick, CEO for PR & influence at Ogilvy Asia-Pacific, along with Ogilvy Singapore executive director Michelle Ang and Ogilvy PR SVP Simon Webb — who join PRovoke's Arun Sudhaman to explore how crisis communicators are dealing with the unprecedented impact of the global coronavirus pandemic — looking at such areas as the priority for communications over marketing, the human cost and the need for brands to step up without hesitation.

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