Interviewing Sandy Khaund, Founder & CEO @Credenza

Credenza enables brands, sports, luxury goods and entertainment clients to integrate web3 technologies into existing operations to enhance direct-to-fan/consumer relationships and create new revenue streams both online and offline. Credenza’s vision of web3 and traditional retail unite to enhance customer experience and engagement.

In this conversation, Sandy talks about his journey as an individual working with Fortune 500 companies, investor & now a founder. He also talks about his journey of founding his company Upgraded which was eventually acquired by Ticketmaster/Live Nation in September 2018. He then founded Credenza with a purpose of bringing Web3 tech to sports, entertainment, brands. He then speaks about how blockchain can essentially solve a lot of problems and add value. He then speaks about how NFTs are moving on from a novelty item to becoming a utility item with a lot of use cases. He then moves on to speak about how they at Credenza are making a difference to women’s sports by creating new monetization and revenue opportunities. He then speaks about the upcoming products at Credenza which could be a gamechanger in sports commercialisation. In the last part he puts on his investor hat once again and speaks about the trends he sees coming up in the future.

Hosted by Rohn Malhotra from SportsTechX - Data & Insights about SportsTech startups and the surrounding ecosystem.